What is Twitter and Why Should You Be on Twitter?

by Jen on January 22, 2009

in Internet Marketing

Image representing Twitter as depicted in Crun...
Image via CrunchBase

What is Twitter:

Directly from their home page, “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”

More About Twitter:

  • It is referred to as micro-blogging and has a simple interface that allows you to answer that questions in 140 characters or less. – Keeps things short, sweet and to the point.
  • You can follow people and be followed so that you can see the ‘updates’ of other people that you choose. – You see what you want to see.
  • You can do your updates via cell phone, the website or other tools that the community has created. – Their open-source API has people creating great applications to work hand-in-hand with Twitter.

Why Should You Be on Twitter:

  • Because it is a sesspool of information sharing.
  • It is a way to share links to your sites and/or content.
  • It is a way to get ideas and get feedback.
  • It is a way to solve problems.
  • It is a viral playground.

But don’t take my word for it. SearchEngineGuide.com author, Jennifer Laycock was asked, “If your goal is to grow a small business online, and you had time for only one social networking / social media site, which would you choose and why?”

I never would have said this even 4 months ago, but I’d opt for Twitter. I’ve likened Twitter to “acceptable eavesdropping” and pointed out how easy it makes it to join the conversation. Twitter is one of the fastest ways to make inroads with other people in your industry. It also gives you some insight into who companies and bloggers are as people; their likes, their dislikes, their personalities. This can be invaluable when it comes to putting together pitches and building relationships both inside and outside of your industry.
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